Portfolio

Concept : All wedding related stuff under one roof.

Objective : Pull maximum crowd and engage them. Mall activations.

Points of Action :

  • Organized Make Up Classes by the top 2 make up artists in the Industry for weddings
  • Guneet Virdi
  • Amrit Kaur
  • Curated 8 brands with innovative products
  • Media Planning for the event
  • Massive Giveaway - collaborating with the Inhouse Brands like Satya Paul, Masaba, etc.
Impact
  • Footfall increased from 40,000 (average @ DLF Promenade to 50,000 on both the days)
    >By approx 25%
    • With the Giveaway and marketing -
      • Increase in reach of participating brands by approx 3k new profile visits on Instagram per brand
  • Sales Generation and visibility for Brands like Amrapali Tribe, Mulmul of around INR 20 Lacs
M&J @BTFW
BLOGGERS EVENT @ BELLE FEMME LAUNCH, INDORE
SPILL THE SASS FOR NOORAH BY J
WORKSHOP @INNISFREE, CITYWALK
URVASHI RAUTELA @BELLE FEMME LAUNCH
WORKSHOP @NATIO
SHOOT WITH SHAADIWISH
POPXO WEDDING
ABP NEWS
THE BRIDES OF INDIA
WED ME GOOD
NDTV
AYUSHMANN KHURANA
KARISMA KAPOOR
SHREYA GHOSHAL
RAVEENA TANDON
SUMEET VYAS
ELNAAZ NOROUZI
URVASHI RAUTELA
TABU
SAINA NEHWAL
NIKHITA TANDON
OLAPLEX INDIA
BALMAIN
ABHINAV MISHRA
SOHA ALI KHAN
NEHA DHUPIA
SANTOSHI SHETTY
HOUSE OF MISU
THAT BOHO GIRL
LARISSA D’SZA
SWATI VERMA
SANAM RATNASI
www.samairasandhu.com